Our Story

Step into the captivating journey of the visionary co-founder of Buhaii, who embarked on an extraordinary adventure.

Journey with Buhaii: From Challenges to Empowerment, One Natural Solution at a Time

We empower individuals to embrace natural remedies and create a ripple effect that uplifts not only their lives but also the livelihoods of small, rural farmers in the Philippines. We believe in the transformative potential of nature and its ability to heal, enrich, and connect people on an extraordinary path of well-being and empowerment.


Step into the captivating journey of Jemma Tan, the visionary co-founder of Buhaii, who embarked on an extraordinary adventure. In her early 20s, she left the UK to traverse the globe, immersing herself in the vibrant tapestry of Asia during a life-altering gap year. Fate led her to a chance encounter with her partner in Singapore, and together, they found their new home in the Philippines.

As they explored the natural wonders of this enchanting archipelago, Jemma stumbled upon a revelation that would change her life forever. After the birth of their first child, she grappled with severe eczema, an affliction that threatened to overshadow her journey into motherhood. Conventional wisdom offered little solace, with dermatologists pinpointing a shocking array of allergens lurking in everyday products. It was a turning point. Jemma made a radical shift to natural remedies, primarily sourced from the Philippines, and the transformation was miraculous—her skin troubles vanished.

But this was just the beginning. When her second child faced similar eczema and allergy challenges, Jemma found herself ignited by a newfound purpose. These exceptional, nature-derived solutions held the potential not only to enrich lives but also to uplift small, rural farmers in the Philippines.

Driven by a deep passion to share the life-changing benefits of natural products with the world, Jemma set her sights on Europe and her homeland, the UK. And thus, Buhaii was born—a brand that effortlessly bridges the gap between these unique, natural wonders and consumers, while directly empowering the millions of small-scale producers behind them.

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